Origins & Values

CULTI MILANO founded in 1990 by Alessandro Agrati, an eclectic interior designer, who realised what a fragrance can do to characterize an environment and drew his inspiration from rattan handwork to create the first sticks diffuser: a product of new design which uses this material to release fragrance into private and public spaces.

Thus, CULTI MILANO’s iconic product was born: the company developed its production in this segment, and soon became the world’s leading brand for research, quality of the materials and the exclusivity of its fragrances. This is why originality is one of the essential values of the CULTI MILANO brand, the first to introduce a new system to diffuse the fragrance in the air, a system which has now become widely used.

The company has been in business for 25 years; it is a subsidiary of INTEK GROUP spa, an Italian holding company with a diversified presence in the industrial, financial and services sectors. Its ownership structure guarantees solidity of CULTI MILANO and its investment potential. 2015 marked the beginning of a major process of renewal, in terms strategy and organisation.

The existing products were rationalised, and new concept created, including newly formulated fragrances. The goals that the company had set for itself, in fact, were both to confirm the brand’s high-end positioning in the market and to continue to be a trail blazer, introducing new ideas and new trends for a highly refined, demanding clientele seeking increasingly sophisticated sensory stimuli.

In fragrance and component selection the utmost attention is paid to quality, which is yet another primary value of CULTI MILANO, a distinctive trait of the brand which plays a significant role in product choice, together with other objective factors and a strong emotional appeal. The refinement of the fragrances, combined with the elegance of the containers and the packaging, have made the CULTI MILANO product into an undisputed style icon.

CULTI VALUES

	ORIGINALITY CULTI MILANO, the unrivaled benchmark in the world of home fragrances, the first to launch, back in 1990, the world-known home perfume with rattan sticks. Its fragrances are famous for their elegance and for their original combination of scents. Incomparable.
	QUALITY The perfect combination of natural and synthetic ingredients creates sophisticated shades, fragrance’s color slightly change its appearance, thanks to the oxidation of the fragrance itself with the outer environment.
	DESIGN The shapes of CULTI MILANO characterizes living and working spaces with elegance, modernity and innovation. When the fragrances are diffused, they amplify a positive feeling and enhance the location where they are diffused.
	*RESPONSIBILITY* Why Dynamo Camp? There is a place where children with serious pathologies come back to their childhood. A place where the real therapy is laughing and medicine is happiness. By purchasing a CULTI MILANO home perfume, you will give one child the chance to spend a week at the Dynamo Camp. He/She won’t forget it!

CULTI MILANO is distributed exclusively by Innova Distribution in Singapore and Malaysia.